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My promise to you: NO TECHNICAL JARGON
With Special Instructions For:
- osCommerce/osCommerce Project
- CRE Loaded
- Zen Cart
- Cube Cart
- CartXpress
- osCMAX
- and now... Magento.
If you've just been handed the keys -- err, password -- to a new online store and don't have the faintest idea what to do, this book is for you. Managing an Online Business with Open Source Commerce by Kerry Watson covers everything a NON-technical manager of a new online store needs to know to manage the day-to-day operations of your newly-built online store.
This is a book about planning, organizing, managing, operating and refining an online store that has been or is being built for you. If you are still thinking about online store, it includes a special section on managing a website project. It is for people who may manage technical people and a technical project.
TABLE OF CONTENTS:
- JUMP-START GUIDE FOR NEW STORES: A Bonus guide for managers on using the private Administration area of your new store, whether it is any of the open source commerce programs osCommerce, CRE Loaded, Cube Cart, Zen Cart, osCMAX, CartXpress or Magento.
- A DAY IN THE LIFE OF A REAL ONLINE STORE
- Why is "open source commerce" so cool?
- Do I have to learn ANY technical stuff?
- What is the MOST perfect online product?
- Corporate and business decisions to make BEFORE you start your store
- Finding and working with a TECHNICAL PRO
- UNDER CONSTRUCTION: Managing your website project through each phase
- OPENING DAY! What do I do first?
- Running your store day to day
- Growing and getting help: fulfillment, warehousing, and shipping services
- Executive management decisions: dealing with complaints, FRAUD, setting store policies, reporting
- Making your good store even better: 10 steps to set search engine "bait" and get more visitors to your website.
Click the pictures below to browse through the book before you buy.
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